Privacy Policy

Privacy Policy

Privacy Policy

Effective Date: March 3, 2026

Welcome to The Backyard Standard (“we,” “our,” or “us”), an independent editorial website focused on backyard improvement, outdoor living, and home improvement research.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit thebackyardstandard.com (the “Website”).

If you have questions regarding this Privacy Policy, contact: [email protected]

Acceptance of This Policy

By using this Website, you agree to the practices described in this Privacy Policy.

If you do not agree with this policy, please discontinue use of the Website.

1. Information We Collect

Information You Voluntarily Provide

We may collect personal information that you voluntarily provide, including:

  • Name
  • Email address
  • Information submitted through contact forms
  • Information provided when subscribing to newsletters or updates

You are not required to provide personal information to browse the Website.

Automatically Collected Information

When you visit the Website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referring websites
  • Click behavior and interaction data

This information may be collected using cookies, analytics tools, advertising technologies, and similar tracking mechanisms.

2. How We Use Your Information

We may use collected information to:

  • Respond to inquiries or messages
  • Send newsletters or updates (if you opt in)
  • Improve Website functionality and content
  • Analyze site traffic and user behavior
  • Measure interest in specific content or products
  • Display advertising or affiliate offers
  • Comply with legal obligations

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications.

3. Cookies and Tracking Technologies

This Website uses cookies and similar technologies to improve user experience and measure site performance.

Cookies are small data files stored on your device that allow us to:

  • Analyze traffic patterns
  • Improve site functionality
  • Understand how visitors interact with content
  • Track affiliate referrals
  • Serve advertising content
  • Measure advertising effectiveness

Types of Cookies We May Use

  • Essential Cookies — necessary for core site functionality
  • Analytics Cookies — such as Google Analytics
  • Affiliate Tracking Cookies — used by affiliate networks to attribute commissions
  • Advertising Cookies — used by advertising platforms to deliver relevant ads

Some affiliate links may use tracking cookies to properly attribute commissions. These cookies are controlled by third-party affiliate networks and remain active for a limited duration determined by those networks.

You may disable cookies through your browser settings. However, some Website features may not function properly if cookies are disabled.

4. Affiliate Programs

The Backyard Standard participates in affiliate marketing programs.

This means we may earn a commission if you click certain links and make a purchase — at no additional cost to you.

Affiliate partnerships help support the research and operation of this publication.

However:

  • Affiliate relationships do not influence our editorial conclusions
  • Compensation does not determine product inclusion or ranking
  • We do not accept payment in exchange for favorable reviews

For additional information, please review our Affiliate Disclosure.

5. Advertising and Third-Party Ad Networks

The Website may display advertisements through third-party advertising partners such as Google AdSense or similar advertising networks.

These advertising partners may use cookies, web beacons, and related technologies to:

  • Deliver personalized or non-personalized advertisements
  • Measure advertising performance
  • Serve ads based on previous browsing behavior
  • Detect and prevent fraud

Third-party vendors, including Google, may use cookies to serve ads based on prior visits to this Website or other websites.

You may opt out of personalized advertising by visiting Google’s My Ad Center or industry opt-out tools such as YourAdChoices.

We do not control how third-party advertising providers use collected information. We encourage reviewing their individual privacy policies.

6. Third-Party Services

We may use trusted third-party services to operate and improve the Website, including:

  • Analytics providers (such as Google Analytics)
  • Email marketing platforms
  • Affiliate networks
  • Advertising networks

These services may collect and process information according to their own privacy policies.

The Backyard Standard does not sell personal information.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.

You may request deletion of your personal data by contacting us.

8. Your Privacy Rights

Depending on your location, you may have rights related to your personal information.

These rights may include the ability to:

  • Request access to your personal data
  • Request correction of inaccurate information
  • Request deletion of your data
  • Withdraw consent to marketing communications

To submit a request, please contact [email protected].

9. California Privacy Rights (CCPA)

If you are a California resident, you may have the right to:

  • Request disclosure of categories of personal information collected
  • Request deletion of personal information
  • Opt out of the sale of personal information

The Backyard Standard does not sell personal information.

To exercise these rights, contact [email protected].

10. International Users

If you access this Website from outside the United States, your information may be transferred to and processed in the United States.

By using the Website, you consent to this transfer.

11. Data Security

We implement reasonable administrative and technical safeguards designed to protect personal information.

However, no method of data transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

12. Children’s Privacy

This Website is not intended for children under the age of 13.

We do not knowingly collect personal information from children. If such information is discovered, it will be deleted.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When updates are made, the Effective Date at the top of this page will be revised.

Continued use of the Website after changes constitutes acceptance of the updated policy.

14. Editorial Practices

For questions about editorial practices or how we evaluate products, see our Editorial Standards & Review Methodology page.

Contact Information

Questions regarding this Privacy Policy may be directed to:

[email protected]